The pharmaceutical and healthcare industries are undergoing a period of profound transformation. Many analysts agree that the industry is moving from the era of the "blockbuster drug" to a new operating model known as personalized medicine. While achieving success in research and development continues to define those who will be the industry's winners and losers, other issues are increasingly demanding the attention of top management.
These issues include navigating the challenges of global regulatory compliance, optimizing the supply chain, achieving marketing excellence and effectively managing organizational complexity on a global scale. These issues, along with increased scrutiny of the industry's business practices and difficult questions over the safety of marketed drugs have created substantial tensions between the industry and its stakeholders.
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